Microsoft Notebook: Top exec shares business lessons

  • It’s often better to cannibalize your own business than to give someone else an opportunity to do it.

  • In some situations, your biggest competition is yourself.

  • One of the best ways to compete is to bet big on a “paradigm shift.”

  • When you dominate a market and you’re looking for ways to grow, adjust your thinking to enlarge the potential market you’re pursuing.

  • Keep your mind open to unexpected opportunity.

I really like the last two.